What does "brand image" mean?

A consumer's perception of a brand.

Brand image

Common synonyms include: brand equity, brand identity, brand optics, brand perception, brand reputation, branding.

noun

noun ·Rare ·Advanced level

Noun

1
A consumer's perception of a brand. countable, uncountable
"Whenever Sally drinks her favorite beer, Duff's brand image floods her senses with scenes of being on a hot beach drinking something refreshing."

"Whenever Sally drinks her favorite beer, Duff's brand image floods her senses with scenes of being on a hot beach drinking something refreshing."

Brand Voice Consistency: Keep Tone Unified Across Pages

Practical framework to keep product, marketing, and support copy aligned.